A new report has found that smartphones and tablets are more popular than a desktop when it comes to searching the web.
Mobile usage accounts for nearly 60 percent of total digital media time spent in May according to a report from comScore.
This is up 50 percent from the same time last year and is a record number however, it really comes as no surprise.
Over the years, smartphones and tablets have become a necessity and it seems that spending time on apps and scrolling through your social media has helped create over 10 billion minutes of total engagement every month.
The report also found that 71 percent of all social media, 95 percent of all digital radio services and 90 percent of all messaging and map services were accessed from mobile devices.
“Amazingly,” stated Andrew Lipsman, vice president of comScore, “but perhaps not altogether unexpectedly, a couple of important categories have shifted almost exclusively to mobile.”
Because of this huge growth in the mobile sector, mobile advertising has skyrocketed and has become one of the most lucrative sources of revenue for advertisers and media companies.
More and more as people spend increasing amounts of time on their mobile devices, it seems that advertisers and internet companies will need to tailor their services accordingly.