Microsoft to Release a Smartwatch?

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Microsoft is joining the masses and is expected to release their own wearable device within the next few weeks.

Most likely a smartwatch, Microsoft has been hinting that they are getting ready to launch something new and innovative.

The company eluded to the fact that their  wearable will be able to passively track the users heart rate and can work across different mobile platforms. The battery life is also expected to last around 2 days.

Microsoft’s gadget is likely to hit stores soon in order to attract the holiday shoppers, putting it up against Samsung Galaxy Gear smart watch.

The wearable marks one of the first devices to be released under newly appointed CEO, Satya Nadella. The market for wearable technology is currently estimated to be worth around $7.1 billion however, this figure is expected to grow as the market continues to expand.

Apple is also planning to release their own smartwatch but probably not until next year.

In order for the Windows watch to be competitive, it really needs to cater to both Apple and Samsung users as currently, Window phones only make up 2.5% of the global market.

More information is expected to be released in the coming weeks. In the mean time, everyone is still talking about Nadella’s insensitive comments towards women asking for a pay rise- perhaps the company is waiting till that heat dies down to mention their latest device?

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