Apple and Comcast are reportedly negotiating a deal that will allow users to access cable TV through Apple’s set top box.
If the deal with Apple and Comcast goes ahead, Apple TV users will be able to access apps, internet, online content streaming and Cable TV provided by Comcast.
While the deal is currently in negotiation, sources say that Apple is imminent on making sure that their service is not capped by Comcast and is ensuring that the contract includes an interconnection deal that would stop the provider from deliberately capping download speeds.
This is exactly what happened to Netflix with Comcast and other internet service providers and the only way Netflix could restore their content to regular speeds was to pay out Comcast in the millions.
The issue of net-neturality has become a hot topic in recent months because of the Netflix situation however, there is a lot of resistance to change.
“Providers like Netflix have always paid for their interconnection to the internet and have always had ample options to ensure that their customers receive an optimal performance through all ISPs at a fair price,” stated Comcast.
Netflix and other companies however, believe that there needs to be better regulating laws on how much ISPs can charge companies that rely on fast download speeds.
Apple has firmly stated to Comcast that they are not asking for traffic priority but, that they are taking all possible precautions to ensure that their internet based content is not compromised.