According to Facebook’s COO, Sheryl Sandberg the number one thing users look for in ads is “relevance” not “privacy.”
We are not sure exactly where Sandberg received this information from as internet privacy has become a hot topic especially when it comes to Facebook feeds.
“The number one thing Facebook users said when we asked about ads, was not privacy but relevance,” stated Sandberg at the International Advertising Bureau MIXX conference.
This statement comes as the social network unveiled plans to use its Atlas Ad Server which it acquired from Microsoft back in 2013.
Atlas, is “about getting the right message to the right person at the right time and giving marketers real results for use both online and in the real world,” stated Sandberg.
The new advertising feature will allow Facebook to collect your personal information and send it to advertisers to help target appropriate ads. Facebook calls it, “people based marketing.”
“We can make it personal because its coming to your phone and just like your content is personal, your ads can be as well.”
While Sandberg claims this advertising feature is exactly what Facebook users have been asking for, it seems that it couldn’t be further from the truth.
Across social media, users are outraged at the new advertising features and are concerned that their privacy will be manipulated.
Facebook has reassured however, that users names would never be given to the advertisers, only their preferences and tastes.
Sandberg also assured users that they could opt out of seeing these new personalized ads however no such feature is available on Facebook just yet.