Instagram Ads Are Here
As announced earlier in the month, Instagram will start showing ads.
However, the ads are a bit different than you might think. Instead of traditional click here text ads, they are doing creative Instagram pictures as the ads themselves. This means that a hotel could show a picture of one of their beautiful hotel rooms or a restaurant could show pictures of their signature dish right on your Instagram feed as an image.
This is more or less integrated advertising. Where users are show ads inside the content itself that are blended just like regular pieces of content.
It will be exciting to see what different brands and companies do to utilize this new form of advertising on Instagram. Say goodbye to boring, annoying banners and hello to beautiful images!