Facebook Acquires Mobile Analytics Company Onavo

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Facebook Acquires Mobile Analytics Company Onavo

In the latest of strategic moves to get more insight into the mobile marketplace, Facebook has acquired Onavo, a mobile analytics company.

Rumors are flying now that Facebook Ads could soon be offering more insight into mobile traffic because of the additional software and data that they have obtained from Onavo.

It’s not yet clear what the big play is here, or if Onavo will remain running independently or not.

With the growth of mobile skyrocketing it’s only time before mobile properties like this get bigger and bigger and are exponentially more valuable. Analytics in mobile is not exactly the simplest, most straight forward thing. There are a lot of factors that come into play on mobile that don’t apply on desktops, such as carriers, screen size, device type, operating system differences, and more.

We are excited to announce that Facebook has agreed to acquire our company.

Three years ago, we started Onavo with the goal of helping today’s technology consumers and companies work more efficiently in a mobile world. We developed the award-winning Onavo mobile utility apps, and later launched Onavo Insights, the first mobile market intelligence service based on real engagement data. Our service helps people save money through more efficient use of data, and also helps developers, large and small, design better experiences for people.

We’ve built world-class products and a remarkably talented team which has pioneered important breakthroughs in data compression technology and mobile analytics. Today, we’re eager to take the next step and make an even bigger impact by supporting Facebook’s mission to connect the world.

As you know, Facebook and other mobile technology leaders recently launched Internet.org, formalizing Facebook’s commitment to improving access to the internet for the next 5 billion people — this is a challenge we’re also passionate about.

We’re excited to join their team, and hope to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share. When the transaction closes, we plan to continue running the Onavo mobile utility apps as a standalone brand. As always, we remain committed to the privacy of people who use our application and that commitment will not change.

We are incredibly proud of the talented team we have assembled, and, recognizing this, Onavo’s Tel-Aviv office will remain open for business and will become Facebook’s new Israeli office.

We’ll continue to advance the work we are doing in collaboration with Facebook’s great team. Thank you to everyone who has joined us on this journey. We’d like to extend a special thanks to our investors, who believed in us and in our vision from the early days. We’re excited for what’s next.

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