Google Shifts Algorithm To Hummingbird
Google has yet again changed it’s algorithm, this time to an update that is being called Hummingbird.
The Hummingbird update again changes the search algorithm, in an ongoing battle to fight against online spammers.
This battle with spammer has been a problem for Google virtually since it became popular.
Not only spammers, “SEO” Search Engine Optimizers traditionally will do things to their website to beat the system and rank higher than competing content. This is done to gain additional traffic from Google.
These updates typically will “mix things up” and make it harder for people to get traffic from Google.