Flurry Studies iOS Usage Data

Screen Shot 2013-08-16 at 2.13.25 PM

Flurry Studies iOS Usage Data

A study that looks into the actual usage data of iOS users would be pretty interesting if it came to concrete conclusions about what types of users use a certain device, what they buy, and what they do on the devices.

Now that is something that will happen according to Flurry, the are doing an extensive look at certain sets of data that will help them reveal concrete conclusions about iOS usage.

From everyone from app developers to startup founders, this kind of data is very important. Especially if you’re targeting people that would fit into multiple personality types or demographics.

The study was based on an analysis of a random sampling of 44,295 iOS users on Flurry’s network in May. The company currently measures activity on 397 million active iOS devices, which gives it a large enough footprint to draw its conclusions.

Here are the results:

Screen Shot 2013-08-16 at 2.13.25 PM

 

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